Consumer Products
For more than a decade, I've collaborated with cross-functional teams, manufacturers, and licensing partners to develop consumer products that transform stories and characters into memorable retail experiences. From publishing and product concepts to promotional campaigns and supporting creative assets, my work has helped bring brands to life across a wide range of product categories.
Story-Driven Product Development
Collaborated in the development of the second Elf Pets® character, helping translate an original concept into a coordinated publishing and consumer product launch. Created the companion storybook, cover illustration, and supporting artwork, while also providing development sketches that informed construction of the plush character. Together, the book and product introduced consumers to the character and established his place within the Elf Pets universe.
Retail Brand Extension
Expanded the visual identity established by the original Elf Pets launch across seasonal retail products. Developed coordinated artwork for gift wrap and gift bags that maintained a consistent brand experience while extending the character into additional consumer touchpoints.
Dimensional Product Design
Developed production artwork for a large-scale seasonal product, translating character artwork into
three-dimensional production assets while preserving brand consistency and visual appeal.
Concept to Product
Created concept artwork for a licensed consumer product that guided the transition from illustration to three-dimensional sculpture. Collaborated through the development process to help ensure the finished product remained faithful to the original character design while meeting manufacturing requirements.
Entertainment Key Art
Created key art supporting home entertainment marketing, developing imagery that captured the film's tone while maintaining continuity with the broader brand identity.
